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Organization
Rituals Cosmetics
CompanyNL
Netherlands-based wellness and beauty brand. In 2024, introduced a 10% Profit Pledge — a long-term commitment to dedicate at least 10% of annual net profits to causes improving wellbeing of people and planet. Partners include Sacred Forests, Super Chill, Pristine Seas, Blue Marine Foundation, War Child.
beautywellnesscosmeticspersonal-care
Data sources
Impact claims (1)
PledgeLow riskMultiple / General→ Sacred Forests, Super Chill, Pristine Seas, Blue Marine Foundation, War Child
10% Profit Pledge: a long-term commitment to dedicate at least 10% of its annual net profits to initiatives that help improve the wellbeing of people and planet. Over the next ten years, 10% of Rituals' net profits is expected to amount to €300 million.
Offerings (1)
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